She takes on her new role as the Global Creative  Director for the smartphone maker

Listen  to Alicia Keys on iHeartRadio

(WENN) - Alicia Keys really is a girl on fire - she has  signed on as the Global Creative Director of smartphone maker BlackBerry.

The singer's job title was announced during the company's BlackBerry 10  launch in New York City on Wednesday, and it appears the Grammy Award winner  will have her hands full with a load of new responsibilities for the tech  firm.

President Thorsten Heins says, "Alicia Keys has come to BlackBerry because  she believes in the product and technology, and subscribes to our overriding  philosophy to 'Keep Moving' to empower people through mobile computing and  communications.

"We are excited she will be bringing to us her enormous capabilities, as well  as a vast network of relationships in the entertainment, social media and  business communities, to help shape our brand and grow our business."

And a statement on the star's website reads, "In her new role, Alicia will  work closely with app developers, content creators, retailers, carriers and the  entertainment community to further shape and enhance the BlackBerry 10 platform,  and inspire creative use through its remarkable capabilities and  functionality."

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