Anyone taller than four feet, five inches sees an image of a sad child but when a child looks at the ad, they see bruises on the boy's face.
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
Watch this video that explains how the ad works:













